Thursday, January 12, 2012

Universal Pictures releasing SWATH merchandising

It appears that there will be quite an extensive list of merchandising tied in with SWATH, per the article below:

Wide range of licensees on board for action adventure based on the classic tale.

Universal Partnerships & Licensing has revealed a raft of licensees for the upcoming Snow White and the Huntsman - which hits cinemas in June.

Categories covered include apparel and accessories, publishing, games, prop replicas, costumes and stationery/social expression.

Licensees will target a wide range of retail outlets including mass, department, specialty and online, with product launching up to six weeks prior to the film release.

Partners include Cardinal (games); High IntenCity (jewellery); Jerry Leigh (apparel); Little, Brown Books for Young Readers (publishing); Loungefly (accessories); MeadWestvaco (decorative calendars); Pacific Solutions (prop replicas); Rubie's (costumes); Townley (health and beauty); and Trends International (stationery/social expression).

"We've seen the incredible consumer buzz for Snow White and the Huntsman following the release of the first trailer," said Cindy Chang, VP and GM of Universal Partnerships & Licensing. "With a cross-category collection of licensees represented, we're confident our licensing programme will bring the same excitement generated by the trailer to the retail marketplace."

Source via @LiveLoveKstew - thank you!

A movie-tie in book (no cover art as yet, but with 240 pages):

Snow White and the Huntsman

A breathtaking new vision of a legendary tale. Snow White is the only person in the land fairer than the evil queen who is out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman who was dispatched to kill her.

It will be available on 17 April 2012.

It can be pre-ordered at BarnesandNoble via @KstewAngel  - thank you!

Exciting! We can see that most of us will be wanting some, or all, of these products. :) 

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