Transcribed quotes from the interview (google translated):
On the Gabrielle Chanel fragrance film: For me, it expresses this idea: show yourself as you are without restriction and we will see you.
Gabrielle reveals people to themselves; what they do not self-exist to be, suddenly they become. This film is like a therapy.
Working with Karl, worked with an excellent director. It's a show. An experience in which I participate like anyone. On working with the Chanel team: I know each one of them very well, I cannot imagine, whatever the future holds, that my links with them are distended. They are... my preference. I never felt I was doing anything with them that was not me. I never asked for anything and they never made me feel, as far back as I remember, uncomfortable.
I like being an actress, but I have wanted to direct since I was 10 years old and ... it happened. When you direct a short film, there is no rule, you can absolutely do everything.
You cannot proclaim yourself rebellious in the sense that it makes you exactly opposed to it. Someone who puts a point of honour to be systematically against, never to want to follow the paths that are expected of them, of which it is too easily said 'Oh! What a rebel! is not rebellious. For me, rebellious, it is someone different, who does not calculate it.
The idea developed in this campaign is that Gabrielle, before she became Coco, stands already standing, in all independence. She does not create to prove to others that they were wrong. She lives. It traces its course.
How can I define this precisely? I find that life is a question of movement, of being able to be totally present to the world, not to look back. Gabrielle was the same. She did not stop. It is like running endlessly, whatever happens, whatever your instinct tells you, whatever your impulses, what counts is Go! Go! Go! Being on the move, it is also the idea that you can run much faster than anyone.
What’s some of your proudest work?
A lot of my looks on Kristen Stewart are my prouder moments. She’s very eccentric with makeup, and she kind of lets me do my thing. We push in a way that I don’t think is typical for red carpet looks.
First, how was your journey in Aubazine? How did you find the place, the atmosphere?
Kristen Stewart: Being in any space that she inhabited is atmospheric. Maybe because it’s something that we’re all interested in, so we project her on every wall and around every corner, but the whole time you’re wondering if she sat on that step, or where she went and wrote in her journal; where all these ideas came from. It’s cool to visit a place of conception. Essentially, that was it. The whole time I was there, I was wondering where she sat most of the time, you know: that tree was there when she was here; she’s probably picked cherries off of that tree. It’s cool to walk in her shoes, so to speak.
I saw the pictures and I found there was an atmosphere of peacefulness. Did you feel it or absolutely not?
KS : It was such a lovely day. We were a group of maybe fifteen people at this immense space. We didn’t feel like we were making pictures to sell a fragrance. Those images are very captured. I didn’t feel like I was taking pictures; I was just being in the space, and she was with me and we were just there. You’re right though; I saw them too and they look thoughtful, rather than showy in any way.
Could you live in this very quiet, lonely kind of place? Or is it just not for you?
KS : For a minute. I have a lot of different aspects of myself. I feel like part of me wants to say “yes, I could do that”, but then I know that I have a million different other things that I want to do. It’s lucky that I’m an actress because I get to live and really commit to a lot of very different experiences. But yeah, for a moment, absolutely; it’s genuinely a very serene place. It’s really great!
Before the GABRIELLE project — before the bag and the fragrance— did you know all of these stories about Gabrielle?
KS : I’ve learned everything throughout the course of this whole experience, even before the GABRIELLE thing. We’re talking about Gabrielle Chanel every time I work for CHANEL. Her influence doesn’t go; she’s still here. Everyone who works for the house loves her as if they know her. Karl Lagerfeld asked me to play her role in the short lm Once and forever. The entire time we were working, people had to come over and tell us to keep shooting, because he couldn’t stop talking and teaching everyone about her and what her life was like. Details, details, details: he’s obsessed with details! So, I’ve received a massive CHANEL education. Just being around these people, it’s what they care about, so it’s always coming up.
Do you have anything in common with Gabrielle in life, in the way you think, in the way you work, maybe? Do you feel close to her?
KS : I think we’re probably very, very different. And it’s hard to lay claim to some of the attributes that I admire in her because it sounds self-aggrandizing and silly to claim that you are driven, committed to authenticity and unabashedly yourself, and all of these things. But, as successful as her mark on the world has been —not just in fashion, but really just artistically— her life really went up and down. There was a lot of turmoil and not everyone loved what she did all the time, but she still did it and she never stopped. And her work ethic is astounding and I would like to say that that’s how I want to live.
What is the most important thing you will remember about Gabrielle and maybe Aubazine?
KS : I think that the idea that other people regard her as a rebel but that is clearly an outsider’s perspective. I don’t think she was fighting anyone. I think that to be deemed rebellious is something that implies that there was an aggression behind it. There was an ease in her being herself; it was not di cult for her to be herself. Even in her style, in her clothing, in the things that she made, there is an ease. Nothing tries too hard. Everything just is what it is, very simply and very easily. That’s the coolest thing. That’s very cool!
Google translated: And is there an actress she considers her heiress?
"I can not talk about heirs, but I do love actresses. I admire Julianne Moore, Charlize Theron, Penelope. And the youngest, Kristen Stewart. There's something so natural and so real about her when she acts ... It's beautiful.